Mackinaw

Benefits of Professional Web Design

Web design is a broad term that encompasses a variety of disciplines that go into the production of a website. It involves everything from search engine optimization to graphic design, covering search engine rankings to the site's aesthetics. It includes both software and hardware development and also navigational development. Web design also includes enhancing the user's experience by ensuring the site is usable, comprehensive, and easily accessible.

In today's highly competitive marketplace, professional web design is rather essential to the online success of any business. Having a professionally designed website isn't only beneficial for your business, but is also necessary if you wish to stand out in today's highly competitive marketplace. Lets now take a look at some of the benefits of professional web design.

The Benefits of Professional Web Design

1. User experience


When it comes to marketing your company/business online, putting your very best foot forward is key to attracting business. Most online users instantly notice and appreciate a professionally designed website which has a great user experience. The user experience can influence people much more than any other form of marketing. A Great user experience on a site says a lot about the company/business itself' and allures the customers. Also, the website comes across as more professional which positively reflects on your company or business thus earning trust from the customers. As a matter of fact, a sleek web design with great user experience instantly improves your business' credibility and reputation.

2. Responsive Web Design


With many of the online users using smartphones and iPads to access the internet, it's important that the web design is built such that it's compatible with the latest devices and mobile technologies. Professional web design ensures that your website is designed with the latest devices and mobile technologies in mind. With a professional web design, your site will glide seamlessly through various devices and browsers. It will also ensure there are no glitches or bugs whatsoever. This decreases your website's load time making it much easier for you to have your best foot forward. A professionally designed website will work smoothly and will display correctly on all types of computers and devices whether it's a PC, a Mac, a tablet, or an iPhone.

3. Greater Functionality


Having a professional website design enables your site to showcase more elements. For instance, a site's functions can be enhanced by including interactive and engagement features such as videos, audios, images and even social feeds. The interactive and engagement elements not only improve the site's functionality but also makes the site look more professional. Professional web design will also correctly align the content and the layout on your site. Also, there will be no obscured call to action, confusing navigation or large blocks of small text, which can easily turn your visitors away. Contrast, choice of font and spacing of the text, are some other details which make a significant difference in the quality of your website. These might not seem critical, but they can significantly affect just how functional your site is. Professional web design, will take care of all this, and even circulate the visitors at the various important parts of your company/business. This can be done by highlighting the relevant pages via a professional navigation system. Professional web design can also highlight your business services and product using color effects which can easily attract the visitor’s eyes.

4. Higher Search Engine Ranking


A professionally design website which incorporates excellent SEO methods will most certainly be ranked high in the search engine rankings. As a matter of fact, just a professionally designed site by itself can significantly increase your search engine rankings. The site's HTML code markup is not only clean but also easy to read; this is great for the search engines which crawl your pages like Yahoo, Bing, and Google.

5. Consistent Brand Identity


A professional web design has a visual language for your particular brand that's consistent across all the different contexts. This can include the website logo, the business cards, the company's Twitter and Facebook profiles, forming a coherent whole. The brands which have consistent visual language makes a more memorable impression.

6. Unique


Template based websites have two major flaws; they are plain, basic designs and nearly everybody uses similar ones. This results in a dull and boring website. In today's highly competitive marketplace, you cannot afford to have a dull, basic and boring template based website. Having a professional custom web design lets your visitors know that you take your business very seriously because the web design will be unique, original, easy to explore and built with your particular objectives in mind. This uniqueness will give you a more competitive edge, while at the same time appealing and memorable to your target audience. In other words, there will be no other website on the web that looks/appears like yours.

7. Builds Brand Appearance


In today's technological era, most people use the internet to find services and purchase products. One significant aspect of a professional layout is building brand appearance. There are thousands and thousands of businesses which convey their services and products through their brand logo appearance. For instance, many people identify the small blue bird with Twitter (a social media site). This is as a result of professional web design. With professional layout, potential customers will see your website and get attracted to the-the vibrant graphics and crisp colors. Quality web design espouses the best products/services which are offered by your business. Your business/company can have a professional logo designed which will eventually become synonymous with the products/services which you offer.

8. Higher Sales


It is a proven fact that professional web design will help increase your overall sales. Quality web design includes the fundamental elements such as conversion elements which ultimately increase your sales and consequently your profits. Some of the conversion elements include a call to action, contact forms, phone numbers, links to social media sites, social feeds, email, among others. With a professional web design which incorporates such elements, your site will garner you more clients/customers and make it much easier for you to do business; this ultimately leads to higher sales.


About Mackinaw

Location

Mackinaw is located at the very top of Michigan's lower peninsula, at the southern side of the Mackinac Bridge. Gateway to the Upper Peninsula, it is one of the top-of-the-list places to see in Michigan. Experience Colonial Michilimackinac, the Old Mackinac Point Lighthouse and Historic Mill Creek Discovery Park. Also serves three passenger boat lines to Mackinac Island. Great shopping, our new waterpark, unique attractions, live nightly entertainment, vacation packages and of course the majesty of the Mackinac Bridge! 

History

Historical the indigenous peoples of the Mackinaw area were the Algonquianknown collectively as the Council of Three Fires: Chippewa (Ojibwe in Canada), Ottawa (Odawa), and Potawatomi at the time of French contact in the 17th century. During the early part of the 17th century, european's set out to explore and map the western Great Lakes, and to establish new contacts and trading partnerships with the Indian tribes of the region. Mackinaw City's first European settlement came in 1715 when the French built Fort Michilimackinac. They lost it to the British during the Seven Years' War, and the British abandoned the fort in 1783, after the American Revolutionary War resulted in independence of its Thirteen Colonies.

Best Known For

The Mackinac Straits Area is proud to be the home of three National Historic sites, unique shopping village with free nightly laser light shows at dusk and a live evening lumberjack show.
The average vacation stay in Mackinaw City has extended in recent years due to the fact that the city is so convenient to major area attractions. Why relocate when you can use Mackinaw City as a home base.
Save the hassle of packing your belongings time after time and let us be your home away from home. Rich in history and beauty, the Mackinaw area offers many ideal destinations just a short drive away.

Mackinaw, Michigan