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Facebook's New Call to Action Buttons

Over 30M small businesses have Facebook pages.

Staying up-to-date with the many changes and updates Facebook has gone through in its 13 year life can be challenging. 

There have been good updates and some that haven't been my favorite. BUT, good news, one of Facebook's newest update for business pages is one of my favorites! 

Facebook announced a new Call to Action feature that helps Pages drive business objectives. 

Having great familiarity with call to actions working the the wonderful world of web design, I think this is a great improvement for Facebook. 

The new call to action feature can be found on Facebook Business page (shown below).

When creating your call to action, you have 7 options.

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

I just set the Traverse City Turkey Trot's CTA to "contact now" since registration for 2015 isn't open yet. However, when online registration opens, I will look forward to utilizing "sign up" with a link to registration. 

If you are the administrator of a business page, set this feature up today!