When creating a new website, most people think about the design, color themes and images they want to incorporate. Many forget, or simply don't realize how important it is to create compelling content for both visitors and search engines.
Start by going through your current website (if you have one) and take any content that you feel explains your business well. This may be an opportunity to refresh any outdated information and add any features or offering you may have.
I recently encountered a small business owner who asked me, "Do you work with small businesses? I've seen some of your work with the National Cherry Festival, but we're much smaller."
The answer is YES, we do!
At Byte, we work with a variety of clients from a self-starting entrepreneur to a large, nationally-recognized hospital. Personally, I think it's a great mix. Our staff gets to learn about different industries and trades almost daily and bringing someone's dream website to life is an awesome feeling.
Blogging is great for marketing! Blogging drives more traffic to your website! You have to blog to be successful! The more you blog, the better you feel!
OK, maybe not the last one, but over the years, blogging has definitely become a significant inbound marketing tool, as well as a nightmare for many small business owners.
Everyone wants to keep an active blog, but once it goes live, it often falls to the wayside when things get hectic around the office or there is a lack of creative inspiration.
It’s extremely easy to fall into a blogging slump, so instead of writing a long article telling you what you already know, I’ve compiled seven 10 minute activities to get your creative blog writing juices flowing.
The National Cherry Festival is gearing up for another jam-packed week with thousands of attendees and dozens of concerts, events & festivities. While The National Cherry Festival is in the limelight of the news and press, Byte Productions works quietly from their Cherry Bend office to ensure the festivals web presence is enjoyable for viewers.
A few months ago, Trevor Tkach, Executive Director & Mandy De Puy, Director of First Impressions of the National Cherry Festival discuss the last minute, minor updates to the website with Tim Barrons Owner/Partner of Byte Productions.
This last minute, pre-festival back and forth is nothing new though. The relationship between Byte Productions & The National Cherry Festival began in the mid-90s and neither have looked back since. Tim Barrons exclaims, “We feel honored that the Cherry Festival has continued to choose Byte Productions as their technology partner for the past 15+ years”.
Hiring a summer intern can be a great decision for a growing business in need of a little extra seasonal help. Maybe you aren’t ready to commit to hiring a full-time staff member, but want to test the waters of having someone assist with the workload. Or maybe, you have an extra project that can be completed in a month or two. An intern can definitely fill the void and bring fresh ideas to the table.
Interns today are mainly looking for one thing, experience. Students are now programmed to believe that the odds of finding a job upon graduation are higher with an internship under their belt, and it’s true. An internship is an awesome resume builder and shows a great deal of ambition and drive to not only go to school full-time but experience work in an office setting.
Summer has finally arrived and the Byte team has been enjoying the great outdoors. Living and working in Northern Michigan is like a dream come true for most of us and we take any chance we can get to go outside and soak in some rays.
Last week was the annual Smart Commute Week hosted by the Tart Trails. The weeklong celebration of bikes, carpools & muffin breakfasts, in our opinion, was a huge success. The Tart Trails mission of promoting active transportation in Traverse City was certainly accomplished with thousands of residents smart commuting to and from work.
Have you ever created a direct mail campaign that just fell flat?
In my experience, it’s difficult to not only compile a great list of current street addresses, it’s also difficult to monitor the success of the direct mail campaign itself. Snail mail does have a time and place but, if you are pouring money into printing and postage costs and getting no ROI (Return on Investment), then it may be time to change-up your marketing efforts.
If you aren't using Email marketing, it's time...
The typical shelf life of a web layout design is approximately three to four years. These couple of years can fly by when you have a thriving business, employees to manage and multiple deadlines to meet. However, keeping your website current and relevant is extremely important when maintaining your competitiveness in your market.
At Byte, we do a lot of work behind the scenes.
You may have seen our logo on different websites and thought “Hm, these guys are masters of mystery! What do they actually do?” Well, fear not fellow web explorers. I'm about to unravel the truth about one of Byte’s dynamic tools that we offer our customers, byteEvents.
So, you've got a "second cousin" who is offering to setup a WordPress site for your business for practically nothing? Please read the following before you take the leap and make a possible lethal business decision!
WordPress, Joomla, and Drupal sites are fully functional content-managed websites. With these, you can download files and customize the site to your liking for absolutely free. Free is great, but there are downfalls to going this route.