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Parsons & Maxson, Inc. (P&M) has been collaborating with Byte Productions for nearly eight years. P&M is a business-to-business marketing communications firm, serving some of Michigan's largest companies. On too many occasions to count, Byte has helped us bring to fruition complex communications programs that have made US look really good to our clients. That's priceless. And that's why we value our relationship with them. Byte understands P&M's mission: To "make the clients' problems go away." They understand the high standards of creativity and service we strive to maintain. Byte rises to any challenge we pose to them....they seem to embrace "the impossible," and in fact, encourage us to challenge them. Neither we, nor our clients, are ever disappointed with the work Byte provides. And -- bonus! -- the personalities of Byte's people are a dream to work with. They are brilliantly creative, and amazingly techie, yet humble. Quite a unique blend of talents; we are fortunate to have the opportunity to work with them.

Janet Shaver and Susan Vinkemulder
Owners
P&M, Inc. Marketing Communications

Byte Productions L.L.C. • 9991 E. Cherry Bend Road • Traverse City MI 49684 • Phone: (231) 946-BYTE (2983)

Byte Productions L.L.C.
9991 E. Cherry Bend Road
Traverse City MI 49684
Phone: (231) 946-BYTE (2983)

Creative Internet & Multimedia Solutions Since 1991

We earned our reputation as the trusted experts by launching many successful web sites every month for years. Byte's team of full-time internet professionals is ready to assist you with your internet goals, from concept and implementation to training and marketing.

Whether you need a brochure-ware site or a database-driven business application, at Byte you'll get a world-class web site backed by small town service and support.

Explore our online portfolio of custom web sites, template-based budget sites or review a complete list of our services. We look forward to hearing from you.

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Testimonials

"Byte Productions has listened to our needs as a customer, defined appropriate solutions, and worked collaboratively with us to complete projects on time and within budget. I am particularly impressed with their customer service and willingness to design applications that work well with both our e-goals and our internal processes."

Barb Gordon-Kessel
Director of Corporate Communications
Munson Healthcare

Home » Search Engines » Providing Link Text For Your Site »

Search Engines

Providing Link Text For Your Site

September 11, 2009

"Click here" is never a good way to link to documents. For search engine purposes, they call the text you use as the link itself the anchor text. Anchor text is very important. Search engines use the anchor text to determine what you are linking to. Click here tells them nothing. A better type of linking sentence would be something like:

"For the full story, download our Widget Service Report"

instead of:

"For the full story, click here."

That way the search engines know what you're linking to. This is most important when your are linking to other sites or to other pages on your site. Use descriptive text and industry keywords in your anchor text.

Posted by Sue Nolff at 3:12 pm

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