Byte Productions
 

Have You Registered Your Business On Google Maps Yet? 

Have you ever searched for a business on Google Maps and been amazed by the detailed results you get showing a picture of the business, their hours, their specialty products, etc.? What you're seeing is not just a result of the business being popular on Google (it may not even be popular on Google yet). You are seeing information that someone at that business has voluntarily entered into their Google Account about the business they own or manage.

This is a great, free advertising feature!

Go to Google Maps and search for a general business in your town. Something like "Pizza, Traverse City, MI." The list of results you get will vary, but something noticeable will appear. Some businesses have photos right in the results, and some have reviews people have written. Click on one of the lettered bubbles located on the map that corresponds with the lettered results in the list. Then click on 'more info...' in that popup window. Did you realize that you could get this kind of free advertising courtesy of Google?

This is a great way to differentiate your business from your competitor. It's kind of like getting a half page ad in the phone book, only for free. If you haven't already, now is a good time to register your business on Google Maps.

To Register Your Business on Google Maps

  1. Go to Google's home page at www.google.com.

  2. If you don't already have a Google account you'll need to set one up to register on Google Maps. If you are not logged in, you should see something like this in the middle of the page:

    Click on the little 'Get started' link to set up a Google account. If you already have a Google account go ahead and sign into it. If you don't see the link like above, there is also a 'Sign in' link in the top right of the window.

  3. Once you've signed in you should see a link to 'Maps' in the menu at the top-left corner of the window. Click on the 'Maps' link.

  4. Now you should see a menu similar to this in the top-right corner of the window. Click on 'My Account'.

  5. You should see multiple areas on this page. On the top is your Profile and Personal Settings. Below that is the Google products available to you. Click on the one called 'Local Business Center'. This is where you will register your business with Google Maps.

  6. If this is a new Google account you shouldn't have any businesses yet in your Locations list. Click on 'Add new listing' as shown here:

  7. You will be walked through a menu that will allow you to enter all the important information about your business and what it offers. Remember that whatever you enter here will display when someone finds you on Google Maps. As you build this listing a sample of it shows on the right side of the window. The more information you provide about your business, the more helpful it will be to find you in Google Maps. You are also providing keywords for Google to search for you with by doing this.

  8. You will get to a screen where you can add a photo of your business. It will look like this:

    Adding a photo is a good thing. It will make your listing stand out from the rest. If you have been provided with a good photo to use, and you have it saved somewhere on your computer, use the 'Browse' feature to locate the picture file on your computer. Once you have done that, click 'Add Photo' to upload it to the server. There are some size restrictions so if your photo is very large you may have to reduce its size before you can upload it, or pick another smaller image.

  9. Once you have supplied all the information necessary, Google will want to verify that you are authorized to add this business. We recommend that you provide authorization over the phone to expedite the process. Google will call the phone number on your listing for the business so make sure you will be immediately available to take the call there. They will provide you with a pin number on the screen that you will need to repeat back to the person on the phone to complete the verification process.

  10. The postcard option is unreliable. Sometimes they don't come, and when they do, they resemble junk mail and might be missed.

  11. Once you have verified your listing your business will become live on Google Maps. This will be very beneficial to people searching to find a local business like yours. Not only does it help you show up on the map, but it also provides a direct link to your website from there.

GOOD LUCK!!!

 
 

Byte Productions, LLC
9991 E. Cherrybend Rd
Traverse City, Mi 49684